Keap Review Review
4.2 on G2 (1,500+ reviews)
Keap Review
★★★★★★★★★★5.0
4.2 on G2 (1,500+ reviews)
EASE OF USE4.3
VALUE FOR MONEY4.1
CUSTOMER SUPPORT4.2
FUNCTIONALITY4.3
Keap Overview
Keap (formerly Infusionsoft) is a small-business CRM and marketing-automation platform that combines contact management, lifecycle email campaigns, pipeline automation, e-commerce, invoicing, and appointments under one subscription. Designed for service-based small businesses, coaches, agencies, and online course sellers, Keap is one of the original all-in-one sales + marketing tools and still one of the few that lets a solopreneur replace five point tools with a single system. Founded in 2001 and based in Chandler Arizona, Keap now serves 125,000+ users globally.
Keap's long-standing edge is the depth of its automation canvas combined with native payments, invoicing, and appointments. Service-based small businesses can run almost their entire operations from Keap — lead capture, nurture, sales, billing, and onboarding — without gluing together five SaaS tools.
- CRM built for small businesses
- Email & SMS marketing with automation
- Visual campaign builder (Easy Automations + Advanced Automations)
- E-commerce & invoicing with payments
- Appointments & Landing Pages
- Lead scoring & pipelines
- Business line & text messaging (Keap Business Line)
- Forms & quote/proposal workflows
- Pre-built industry playbook library
Keap Pricing Plans
Pro — from $249/mo (annual)
1,500 contacts, 2 users
Max — from $309/mo (annual)
2,500 contacts, 3 users
Ultimate — from $429/mo
5,000+ contacts, custom funnels
Additional contact blocks priced separately
Extra user seats — $29/month each
14-day free trial on all plans
Annual billing saves 15-20%
Free onboarding coaching call + Keap Academy
Keap (formerly Infusionsoft) offers tiered CRM + marketing automation plans priced by contacts and users, billed monthly or annually. All plans include a 14-day free trial and an in-product expert coach call to set up workflows.
- Pro Plan: from $249/month (annual) / $299/month — 1,500 contacts, 2 users, CRM, email and SMS marketing, automation builder, sales pipeline, landing pages
- Max Plan: from $309/month (annual) / $379/month — 2,500 contacts, 3 users, advanced reporting, lead scoring, A/B testing, promo codes, marketing analytics
- Ultimate (Max Classic): from $429/month — 5,000+ contacts, 4 users, B2B/B2C automation suite, custom funnels, dedicated CSM
- Additional Contact Pricing: scales by tiers (every additional contact block costs extra)
- Add-ons: additional users $29/month each; dedicated IP, additional integrations as add-ons
- 14-day free trial across all plans
- Annual billing saves about 15-20% versus monthly
- Free Keap Academy training plus onboarding coaching call included
Pricing matches keap.com’s 2026 published rates; sales-team quotes apply for >50,000 contacts.
What Keap Users Are Saying
Keap holds 4.2+ ratings on G2 and Capterra. Reviewers consistently praise the all-in-one scope, automation depth, and responsive support, while flagging a steeper learning curve and higher entry price versus lightweight CRMs.
What real users say
Owner, Home-Services Franchise • Mar 5, 2026
Keap's Easy Automations finally let me stop paying a Zapier specialist. Missed-call text-back alone recovered 18% more estimates last quarter.
EASE OF USE5.0
VALUE FOR MONEY4.0
CUSTOMER SUPPORT4.0
FUNCTIONALITY4.0
Top Keap Alternatives
If Keap is not the right fit, the top 2026 CRM and automation alternatives are:
HubSpot
A powerful free CRM that scales.
ActiveCampaign
Deep marketing automation.
GoHighLevel
All-in-one platform for agencies.
Ontraport
CRM with automation and pages.
Keap — Frequently Asked Questions
Frequently asked questions from small-business owners deciding between Keap, HubSpot, and ActiveCampaign.
How much does Keap cost?+
Keap Pro starts around $199/month for 1,500 contacts and 2 users; Max plans scale with contact volume. All plans include unlimited emails, automation, and the e-commerce module.
What happened to Infusionsoft?+
Infusionsoft was rebranded as Keap in 2019. Keap Max Classic is the continuation of the Infusionsoft product for long-tenured customers; new customers use Keap Pro or Max.
Does Keap include invoicing and payments?+
Yes. Keap includes native invoicing, order forms, checkout, recurring subscriptions, and integrations with Stripe and PayPal.
Is Keap good for coaches and consultants?+
Yes. Service businesses are Keap’s primary ICP, especially solo consultants and small agencies running nurture + close + onboarding automations.
Does Keap have SMS marketing?+
Yes. Business text messaging is included in the automation builder on Pro and Max plans within eligible regions.
Is there a free trial?+
Keap offers a 14-day free trial with full product access and includes onboarding calls with a specialist on paid plans.
How hard is Keap to learn?+
Keap is more powerful than lightweight CRMs and has a steeper curve than Mailchimp or HubSpot Starter. Most users become productive within two weeks with the onboarding program.
Does Keap integrate with Stripe and Shopify?+
Yes. Native integrations with Stripe, PayPal, Shopify, WooCommerce, and Zapier cover most small-business stacks.
Is Keap suitable for B2B or only B2C?+
Keap serves both. B2C ecommerce and subscription sellers use the order forms, while B2B service firms use the pipeline + automation combo.
What support does Keap offer?+
Keap offers 24/5 chat and phone support, a dedicated customer success manager on Max plans, weekly live training, and a global community of certified Keap partners.
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